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For thousands of years, women have been using natural products to care for their skin, hair and beauty. It is only in recent human history that we have changed from using natural ingredients to products made from chemicals and other questionable ingredients.
The skin is the largest organ in the body. It is the primary shield that covers and protects us from disease and the harsh outside world. Furthermore, much of what goes on our skin gets absorbed into our bodies, and for this reason, whatever we put on our skin should be pure, natural and organic, as well as safe and effective.

Why Natural?

More and more we are finding out the side effects of living in a toxic environment. From hormonal imbalance to increased disease and mental health disorders, every aspect of our lives are being affected by the toxic load of chemicals we are exposed to every day.

For the truly health conscious or those suffering from chemical sensitivities, natural beauty products are the healthy alternative. Organic and natural products are widely available, from shampoos, skin care, hair care, baby products, shave gels, soap and lotion.

However, there is very little regulation on the term “natural”. How do you know that you are getting what you paid for? The tip is to read, read, read. Knowledge is power. Read labels, read websites that list ingredients, or shop for USDA certified organic products.

A good rule of thumb to use is if you don’t know what the ingredient is, then question why are you putting it on your skin or hair. Our skin is our most important defense, and even though it is a good barrier, a lot of chemicals can still get through. So remember that next time you smear a lotion or cream on your skin – what goes on the outside may end up on the inside.

Tips when Shopping for Natural Beauty Products

	Avoid sodium lauryl and sodium laureth sulfate (surfactants). These are not natural ingredients.

	Avoid parabens, as recent research has linked parabens to cancer.
	Emulsifiers are common in lotions and creams. E-wax is a very common ingredient and is an animal by-product. This is usually not disclosed to the consumer.

	Fragrances and phthalates can be very irritating. Try to avoid products that have synthetic fragrances.

	Propylene-glycol is a synthetic ingredient that can be irritating. Many of the ethical companies will be labeled “propylene-glycol” free.